Client: Playland / Cossette
Deliverables: 1 x :30s spot + 3 OOH print ads
Execution: Co-directed with John, meticulously pre-visualizing every detail. Shot stills and motion simultaneously, using an 80MP Phase One system for billboard-quality images. Collaborated with stylists to source matching armchair fabrics, avoiding custom builds.
Role: Co-Director & Still Photographer
Usage: OOH, digital OOH, web, social, and broadcast